Walking the Land: Why Farm Visits Matter to Us

Walking the Land: Why Farm Visits Matter to Us

In 2025, I had the privilege of returning to Yunnan to visit the farms we work with — not just to cup the coffee, but to walk the land, connect with the farmers, and experience the journey of each bean from soil to cup.

At SHU FROM YUNNAN, we believe that visiting the farms is an essential part of being a responsible coffee partner. It allows us to build genuine relationships, understand each harvest deeply, and share the unique stories behind every coffee we bring to you.

As a single-origin importer, we are committed to more than sourcing. We actively support our partner farms in promoting their coffee, co-creating opportunities to elevate their work, and bringing the rich culture of Yunnan to a wider audience. Many of the farms we work with are women-led, and we are proud to amplify their voices and contributions to the coffee world.

We also approach pricing with deep respect. Behind every bean is hard work, craftsmanship, and dedication. For us, fair pricing is not just a business practice — it’s a reflection of the value we place on the people and communities behind our coffee.

When you enjoy a cup of our Yunnan coffee, you are tasting a partnership built on trust, fairness, and shared passion.

👉 Join us on this journey.
Explore our latest harvest, taste the stories of Yunnan, and be part of a coffee community that values connection from farm to cup.

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