In the world of coffee, where every sip tells a story of dedication and passion, there emerges a remarkable figure—a coffee estate owner from the post-'95 generation.
His journey into the world of coffee began with his family, more specifically, from his mother. A single cup, sipped by his mother, led to a profound decision: to devote herself and her family to the art of coffee cultivation. What started as a small plot of land has now grown into an expansive coffee paradise, nestled in the heart of Pu Er, Yunnan.
Coffee cultivation is a labor-intensive endeavor, one that often goes unnoticed by those who savor the final product in their cups. Yet, behind that humble coffee bean lies a lengthy and arduous process, demanding relentless effort and patience. For our young coffee pioneer, the journey has been nothing short of challenging and rewarding.
For years, the growth of Yunnan's coffee industry had been hindered by the prevalence of the Cartimor coffee variety. Determined to pave the way for change, our protagonist set out to revolutionize the coffee landscape, starting with the very types of coffee being cultivated. The decision to diversify coffee varieties was a bold move—a crucial step towards advancing Yunnan's coffee industry.
The name of his coffee estate, Xi Yao, speaks volumes about the challenges he encountered on this transformative journey. "Xi Yao" translates to "distant" or "far away," symbolizing the numerous obstacles and distant horizons he had to overcome. However, it also embodies a sense of hope—a belief that in the not-so-distant future, this path will no longer seem remote.
As we sip our daily cup of coffee, let us remember the story of this young coffee pioneer—a testament to how a single cup of coffee can inspire a lifetime of dedication, and how determination and resilience can reshape an entire industry. Through the trials and tribulations, "Xi Yao" continues to push boundaries, and one day, Yunnan's coffee industry may not be so distant from becoming a global force to be reckoned with.
SHU will be with Xi Yao along the way to make more people feel the aroma of Yunnan.
